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FOOTBALL BUSINESSAFRICAInsight · Analysis · Solutions
Competitions

Competitions & Markets

AFCON, the World Cup, leagues and the markets that move around them.

Built to Lose?Cover Story · Issue 04

Built to Lose?

Africa, the World Cup, and football's unequal economy — why the continent powers the global game but captures only a fraction of the industry built around it.

June 2026 · 9 min read

In this section

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The Commercial Awakening of AFCONFocus · Issue 03

The Commercial Awakening of AFCON

CAF reported a $9.48m net profit for 2023/24; AFCON 2025 then lifted competition revenue by more than 90% and attracted 23 sponsors.

October 2025 · 9 min read
The Goldmine ParadoxFocus · Issue 03

The Goldmine Paradox

Africa produces some of the world’s most valuable footballers but captures virtually none of the wealth they generate — a system so efficient at extraction it would make colonial-era traders envious.

October 2025 · 11 min read
Tanzania’s Football MomentFocus · Issue 01

Tanzania’s Football Moment

Better known as the home of Kilimanjaro, Tanzania also deserves to be known for one of the most thriving football-business industries on the continent — and AFCON 2027 is coming.

January 2025 · 7 min read

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