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Competitions & Markets

AFCON, the World Cup, leagues and the markets that move around them.

Built to Lose?Cover Story · Issue 04

Built to Lose?

Africa, the World Cup, and football's unequal economy — why the continent powers the global game but captures only a fraction of the industry built around it.

June 2026 · 9 min read

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The Commercial Awakening of AFCONFocus · Issue 03

The Commercial Awakening of AFCON

For years African football bled money. Now it is finally in the black. The real story of AFCON 2025 isn’t just who lifts the trophy — it’s a $9.48m profit that signals a commercial awakening.

October 2025 · 9 min read
The Goldmine ParadoxFocus · Issue 03

The Goldmine Paradox

Africa produces some of the world’s most valuable footballers but captures virtually none of the wealth they generate — a system so efficient at extraction it would make colonial-era traders envious.

October 2025 · 11 min read
Tanzania’s Football MomentFocus · Issue 01

Tanzania’s Football Moment

Better known as the home of Kilimanjaro, Tanzania also deserves to be known for one of the most thriving football-business industries on the continent — and AFCON 2027 is coming.

January 2025 · 7 min read

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