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FOOTBALL BUSINESSAFRICAInsight · Analysis · Solutions
Business

The Business of the Game

Deals, models and money — how African football builds value off the pitch.

The Great Lakes GambitCover Story · Issue 05

The Great Lakes Gambit

Rwanda, DR Congo and nearly €150 million in football sponsorships: the biggest nation-branding battle in world football.

22 September 2026 · 12 min read

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The Finishing SchoolSpecial Report · Issue 05

The Finishing School

Who really profits when Africa’s stars reach the Premier League?

20 September 2026 · 9 min read
The Campus That Wants to Change African SportFeature · Issue 04

The Campus That Wants to Change African Sport

Inside Kobo Sport — a 12-hectare integrated campus in Kinshasa designed to connect talent, education, healthcare, technology and business into a single ecosystem.

June 2026 · 7 min read
How African Clubs Can Score Big Off the PitchInsights · Issue 03

How African Clubs Can Score Big Off the Pitch

Africa’s sports economy is already worth more than $12bn and could exceed $20bn by 2035; clubs need broader commercial, media and matchday income to capture that growth.

October 2025 · 6 min read
Digital or BustFocus · Issue 02

Digital or Bust

Africa’s football future isn’t in stadiums alone — it’s in smartphones, streams and social media. Here is how embracing technology can unlock revenue, engage fans and elevate the game.

March 2025 · 7 min read
Five Steps to a Sustainable ClubManagement · Issue 02

Five Steps to a Sustainable Club

African clubs stand at a crossroads of immense potential and major challenges. FBA maps the structural landscape and outlines five actionable strategies for sustainability.

March 2025 · 7 min read
FIFA ForwardInsights · Issue 02

FIFA Forward

FIFA Forward has funded infrastructure and development across Africa as part of a global programme that made about USD 2.8 billion available through its first two cycles.

March 2025 · 6 min read
Is This the Turning Point?Trend · Issue 01

Is This the Turning Point?

From Tanzania to South Africa, from Morocco to Nigeria, the African football industry is undergoing a remarkable transformation — driven by a surge in growth and promising opportunities.

January 2025 · 8 min read

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