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The Business of the Game

Deals, models and money — how African football builds value off the pitch.

The Campus That Wants to Change African SportFeature · Issue 04

The Campus That Wants to Change African Sport

Inside Kobo Sport — a 12-hectare integrated campus in Kinshasa designed to connect talent, education, healthcare, technology and business into a single ecosystem.

June 2026 · 7 min read

In this section

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How African Clubs Can Score Big Off the PitchInsights · Issue 03

How African Clubs Can Score Big Off the Pitch

Gone are the days when ticket sales alone kept the lights on. The global sports market is set to swell from $403bn in 2022 to $680bn by 2028 — and African clubs are poised to grab a bigger slice.

October 2025 · 6 min read
Digital or BustFocus · Issue 02

Digital or Bust

Africa’s football future isn’t in stadiums alone — it’s in smartphones, streams and social media. Here is how embracing technology can unlock revenue, engage fans and elevate the game.

March 2025 · 7 min read
Five Steps to a Sustainable ClubManagement · Issue 02

Five Steps to a Sustainable Club

African clubs stand at a crossroads of immense potential and major challenges. FBA maps the structural landscape and outlines five actionable strategies for sustainability.

March 2025 · 7 min read
FIFA ForwardInsights · Issue 02

FIFA Forward

Powering the business of football in Africa. Since 2016, the FIFA Forward Programme has invested over USD 1.25 billion in African football — building pitches, academies and administrative capacity.

March 2025 · 6 min read
Is This the Turning Point?Trend · Issue 01

Is This the Turning Point?

From Tanzania to South Africa, from Morocco to Nigeria, the African football industry is undergoing a remarkable transformation — driven by a surge in growth and promising opportunities.

January 2025 · 8 min read

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