The Finishing School
Who really profits when Africa’s stars reach the Premier League?

Rwanda, DR Congo and the biggest marketing battle in world football — two competing national narratives playing out across Europe’s biggest clubs.
Who really profits when Africa’s stars reach the Premier League?
The transfer fees, training pathways and solidarity payments behind the numbers.
September 2026Three investigations into reputation, value and who captures football’s upside.
AnalysisA $12bn market today, projected to double past $20bn by 2035 — driven by the youngest population on earth, rising incomes and a digital surge.

This month: football as soft power in Central Africa, the finishing-school economics behind African transfers, and the Top 50 dataset that follows the money.
FocusCAF returned to profit in 2023/24, before AFCON 2025 delivered another major commercial lift.
FocusBetter known as the home of Kilimanjaro, Tanzania also deserves to be known for one of the most thriving football-busine…
FocusAfrica produces some of the world’s most valuable footballers but captures virtually none of the wealth they generate — …
Each week, interviews with club owners, agents, marketing executives and entrepreneurs — your weekly dose of football business intelligence. Listen. Learn. Connect. Grow.
Every African player bought by a Premier League club for £15m or more since 2016, where he was formed, and what his training club was owed.
FocusAs European clubs invest millions in performance data and scouting algorithms, African football risks being left behind.…
MediaAcross Africa, football is the most broadcast sport, and rights are a key asset. Behind the screens, a fierce contest fo…
FeatureA Premier League star and an Ivy League scholar, from the very same source. How Right to Dream is building a global foot…
Cover StoryRenowned for his goal-scoring at Chelsea and Newcastle, the Senegalese has embarked on a new chapter as a football entre…
Cover StoryThe Congolese businessman took TP Mazembe, a once-struggling team, and turned it into a continental powerhouse. But Katu…
ProfileThe South African billionaire took over a confederation synonymous with financial loss. Three years on, he had the recei…
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